Black and white photo of a man with glasses smiling, background with books and framed pictures.

Eddie Kaufholz

Founder + CEO

Eddie Kaufholz leads PILLAR, a creative strategy and marketing agency built for brands, nonprofits, NGOs, and values-driven companies. With over 20 years of experience, he blends strategic insight with human-centered storytelling to help organizations move people and make impact.

What Eddie Brings

• Mission-Aligned Leadership: Currently serves as Director of Strategic Communications & Marketing at Bread for the World, where he leads a full rebrand, manages a team of 8 and 24+ vendors, and secures $1M+ in media partnerships.

• Global Campaign Expertise: Leads campaigns that connect across cultural and geographic boundaries—drawing from his years at International Justice Mission, where he managed global content strategy, crisis comms, and monthly donor engagement efforts.

• Creative Direction at Scale: Develops and delivers high-impact messaging, branding, and visual content across all platforms—from grassroots print pieces to full digital campaigns, podcast series, and large-scale events.

• Human Insight: Brings a background in mental health counseling and pastoral leadership to his work—approaching clients and teams with emotional intelligence, care, and clarity.

• Collaborative Client Model: At PILLAR, Eddie embeds with leadership teams, aligns cross-functional stakeholders, and helps translate good intentions into bold creative.

Bonus Points

• Host of podcasts with millions of downloads, including The New Activist, Annie and Eddie Keep Talking, and Doing the Best We Can.

• Serves on the boards of Mended and Breadcoin, two organizations at the intersection of dignity, justice, and economic empowerment.

• Received honorary distinctions from The Webby Awards and The New York Festivals Radio Awards—though all of those trophies were lost in a move, which still makes Eddie a little sad.

• Lives in Arlington, Virginia, with his family and a cat named Waffles.


Eddie is equal parts strategist, storyteller, and steady hand. Through PILLAR, he partners with organizations to create work that’s not just compelling—but catalytic.