A city skyline with tall buildings and a boat on a river at sunset, with a quote overlaid that says, "I'm now posting higher-quality content more frequently than ever—and in less time."

Sharpening Strategy + Expanding Reach

Social media post showing a woman sitting at a table outdoors with the Brooklyn Bridge in the background. Overlaid text highlights social media statistics: 1 post, 325k views, 5.1k saves, 3k likes, 3.3k shares, 277 comments, 1.4k followers. Additional text states, "That’s what happens when the strategy clicks."

Beyond the Square approached PILLAR with a need to better understand—and grow—their social media audience. We began by conducting a full audit of their platforms, analyzing content performance, engagement patterns, and platform-specific KPIs. From there, we built a robust strategy to enhance both connection and conversion.

This work included new audience personas, a content roadmap, and tailored recommendations for platform expansion. We also embedded simple systems for time-saving social management, helping the Beyond the Square team show up consistently and effectively online.

With clear strategy and streamlined tools, they’re now set to scale their mission in smarter, more measurable ways.