Beyond the Square approached PILLAR with a need to better understand—and grow—their social media audience. We began by conducting a full audit of their platforms, analyzing content performance, engagement patterns, and platform-specific KPIs. From there, we built a robust strategy to enhance both connection and conversion.

This work included new audience personas, a content roadmap, and tailored recommendations for platform expansion. We also embedded simple systems for time-saving social management, helping the Beyond the Square team show up consistently and effectively online.

With clear strategy and streamlined tools, they’re now set to scale their mission in smarter, more measurable ways.