Eddie Kaufholz

Founder + CEO


Eddie Kaufholz is the visionary leader of PILLAR, a vanguard marketing collective renowned for its pioneering strategies and creative approach. With a career spanning over two decades, Eddie brings an unmatched depth of experience in non-profit/NGO creative, marketing, leadership, and development. His tenure has been marked by leading and restructuring teams, spearheading fundraising campaigns that amassed significant funds, and fostering transformative growth within organizations.

Before embarking on the journey of PILLAR, and even in its foundational days, Eddie's leadership roles at notable entities like Bread for the World and International Justice Mission were instrumental in driving crucial policy changes and addressing global injustices. This experience honed his skills in initiating meaningful dialogues, leading with empathy, and mobilizing communities around critical issues.

Eddie's background as a counselor and pastor has equipped him with the unique ability to navigate complex patterns, address deep unmet needs, and understand the nuanced dynamics within corporate environments. This insight allows him to not only devise creative solutions but also to integrate seamlessly with client teams, ensuring that innovative ideas transition from theory to practice.

His creative spirit is not limited to strategy and leadership; Eddie is also a compelling podcaster and writer, celebrated for his engaging content in "Annie and Eddie Keep Talking," the Webby award-winning "The New Activist," and "Doing the Best We Can." This blend of creativity and communication skill has enabled him to build a devoted audience and introduce fresh perspectives to the world of marketing.

Understanding the sensitivity of integrating with existing teams, Eddie approaches new environments with care, recognizing the potential impact of bringing in an outsider. His experience with unhealthy and unsafe team dynamics has sharpened his ability to tread lightly and foster consensus, ensuring a smooth and inclusive process for all involved.

Eddie's extensive network and humble approach underscore his leadership style. He prioritizes the best outcomes over personal recognition, often bringing in the most knowledgeable individuals to ensure clients receive superior solutions. His commitment is to elevate brands through genuine collaboration, innovative storytelling, and strategic insight.

Residing in the DC area with his family and cherished cat, Waffles, Eddie embodies the essence of creativity, determination, and empathy that propels PILLAR's mission to not just transform but transcend, offering a partnership that is as unique and impactful as the clients they serve.